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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45–90 min1-2 h1-4 h1-3 h
Participantsdifferent
3-102-83-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasDIBB document, Belief list, Bet list, Learning reportProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
SynthesisQualitativeRoot cause
StrategyDecisionAssumptionsHypothesis
Root causeProblem solvingQualityIncident
Root causeTreeIncidentQuality
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