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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowLowMediumLow
Timedifferent
45–90 min1-2 h45-90 min15-30 min
Participantsdifferent
3-102-82-52-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasDIBB document, Belief list, Bet list, Learning reportA3 Report, Action Plan, Root Cause AnalysisRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeRoot cause
StrategyDecisionAssumptionsHypothesis
LeanProblem solvingCoachingOperations
Root causeIncidentLeanProblem solving
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