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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
LowHighMediumMedium
Timedifferent
45–90 min4-5 Tage30-60 min je Interview30-60 min je Interview
Participantsdifferent
3-105-85-10 Interviews5-12 Interviews
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasPrototype, Test Findings, Decision RationaleSolution Feedback, Objection List, Validation NotesProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
SynthesisQualitativeRoot cause
Design sprintPrototypeValidationInnovation
ValidationInterviewsPrototype
DiscoveryInterviewsValidation
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