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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowHighLowLow
Timedifferent
45–90 min1-4 Wochen30–60 min per interview30–60 min
Participantsdifferent
3-106-30 Experten1 participant per interview4-8
Formatdifferent
WorkshopAsyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasExpert Forecast, Consensus Range, Assumption NotesInterview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SynthesisQualitativeRoot cause
ForecastingExpertsDecisionStrategy
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
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