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| Criterion | ![]() UX Research Affinity Diagramming | ![]() UX Design Customer Journey Canvas | ![]() Product Discovery Test Card | ![]() UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45–90 min | 1-3 h | 20-35 min | 2-3 h |
Participantsdifferent | 3-10 | 3-10 | 1-5 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Customer Journey Canvas, Pain Points, Experience Opportunities | Test Card with a pre-set threshold | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | SynthesisQualitativeRoot cause | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryHypothesis | CanvasHypothesisOutcomesDiscovery |



