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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45–90 min1-3 h1-2 Wochen pro Iteration25-40 min
Participantsdifferent
3-103-102-61-5
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasCustomer Journey Canvas, Pain Points, Experience OpportunitiesPrioritized Assumption List, Test Plan, Results ReportLearning Card with evidence and next action
Tagsno overlap
SynthesisQualitativeRoot cause
JourneyCustomerService designCanvas
ExperimentsValidationDiscoveryAssumptions
ExperimentsValidationDiscoveryLearning
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