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| Criterion |  UX Research Affinity Diagramming |  UX Design Customer Journey Canvas |  Product Discovery Learning Card |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45–90 min | 1-3 h | 25-40 min | 45-75 min |
Participantsdifferent | 3-10 | 3-10 | 1-5 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Customer Journey Canvas, Pain Points, Experience Opportunities | Learning Card with evidence and next action | Test Matrix, Test Plan |
Tagsno overlap | SynthesisQualitativeRoot cause | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryLearning | ExperimentsValidationDiscoveryOptions |