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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45–90 min1-3 h2-3 h30–60 min
Participantsdifferent
3-103-103-84-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasCustomer Journey Canvas, Pain Points, Experience OpportunitiesCompleted Lean UX Canvas, Hypothesis list, First experimentEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SynthesisQualitativeRoot cause
JourneyCustomerService designCanvas
CanvasHypothesisOutcomesDiscovery
SynthesisQualitativeWorkshop
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