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Selected:Affinity DiagrammingCustomer Journey CanvasHypothesis Prioritization CanvasExperiment Canvas
| Criterion |  UX Research Affinity Diagramming |  UX Design Customer Journey Canvas |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45–90 min | 1-3 h | 60-90 min | 30-60 min |
Participantsdifferent | 3-10 | 3-10 | 3-8 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Customer Journey Canvas, Pain Points, Experience Opportunities | Prioritization Canvas, Hypothesis Backlog | Completed Experiment Canvas, Success Metric |
Tagsno overlap | SynthesisQualitativeRoot cause | JourneyCustomerService designCanvas | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |