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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
LowMediumHighHigh
Timedifferent
45–90 min1-3 h2-6 h0.5-2 Tage
Participantsdifferent
3-103-103-106-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasCustomer Journey Canvas, Pain Points, Experience OpportunitiesFMEA Table, Risk Priority, Mitigation ActionsService Blueprint, Fail Points, Ownership Map
Tagsno overlap
SynthesisQualitativeRoot cause
JourneyCustomerService designCanvas
RiskQualityOperationsRoot cause
Service designOperationsJourneyBlueprint
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