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| Criterion |  UX Research Affinity Diagramming |  UX Design Customer Journey Canvas |  Product Discovery Fake Door Test |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45–90 min | 1-3 h | 1-5 Tage | 25-40 min |
Participantsdifferent | 3-10 | 3-10 | Nutzertraffic | 1-5 |
Formatdifferent | Workshop | Workshop | Async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Customer Journey Canvas, Pain Points, Experience Opportunities | Click Data, Interest Signal, Learning Decision | Learning Card with evidence and next action |
Tagsno overlap | SynthesisQualitativeRoot cause | JourneyCustomerService designCanvas | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryLearning |