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| Criterion |  UX Research Affinity Diagramming |  UX Design Customer Journey Canvas |  Growth A/B Testing |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 45–90 min | 1-3 h | 1-4 Wochen | 30–60 min |
Participantsdifferent | 3-10 | 3-10 | 1-6 | 4-8 |
Formatdifferent | Workshop | Workshop | Async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Customer Journey Canvas, Pain Points, Experience Opportunities | Experiment results, Decision log, Learning summary | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | SynthesisQualitativeRoot cause | JourneyCustomerService designCanvas | ExperimentsGrowthAnalyticsValidation | SynthesisQualitativeWorkshop |