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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
45–90 min1-3 h45-90 min2-8 h
Participantsdifferent
3-103-102-52-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasCustomer Journey Canvas, Pain Points, Experience OpportunitiesA3 Report, Action Plan, Root Cause AnalysisProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
SynthesisQualitativeRoot cause
JourneyCustomerService designCanvas
LeanProblem solvingCoachingOperations
Problem solvingRoot causeDecisionOperations
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