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| Criterion |  UX Research Affinity Diagramming |  Knowledge Modeling Concept Mapping |  UX Research User Interviews |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45–90 min | 1-2 h | 30–60 min per interview | 30-60 min je Interview |
Participantsdifferent | 3-10 | 1-8 | 1 participant per interview | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Concept Map, Relationship Labels, Knowledge Gaps | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | SynthesisQualitativeRoot cause | KnowledgeConceptsMappingSensemaking | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer |