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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
LowHighMediumHigh
Timedifferent
45–90 min2-6 h2-4 h2-6 h
Participantsdifferent
3-103-104-103-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsJourney Map, Pain-point List, Opportunity BacklogCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
SynthesisQualitativeRoot cause
CausalityIncidentRoot causeTimeline
JourneyServiceService design
Systems thinkingRoot causeConstraintsCausality
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