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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
45–90 min2-4 h2-4 h1-3 h
Participantsdifferent
3-102-64-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasBarrier Inventory, Failure Analysis per Barrier, Action BacklogJourney Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
SynthesisQualitativeRoot cause
Root causeSafetyIncident
JourneyServiceService design
JourneyCustomerService designCanvas
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