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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45–90 min45-60 minWochen bis Monate je Lernzyklus15-30 min
Participantsdifferent
3-102-82-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasAssumption map, Test backlog, Risk rankingHypothesis list, MVPs, Learning reports, Pivot or persevere decisionRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeRoot cause
AssumptionsRiskExperimentsValidation
LeanStartupValidationMVP
Root causeIncidentLeanProblem solving
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