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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
LowMediumLowLow
Timedifferent
45–90 min1-2 h30–60 min per interview60–90 min
Participantsdifferent
3-104-121 participant per interview2-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasAlignment Map, Open Issues, Decision QuestionsInterview Notes, Themes, Insight SummaryStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
SynthesisQualitativeRoot cause
AlignmentStakeholdersStrategyFacilitation
QualitativeResearchCustomerDiscovery
StakeholdersAlignmentFacilitationChange
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