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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Storytelling
Facilitation
Storytelling
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45–90 min1-2 h45-90 min45-120 min
Participantsdifferent
3-104-122-61-6
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasAlignment Map, Open Issues, Decision QuestionsCommunication Plan, Channel Matrix, Message CadenceNarrative Outline, Key Message, Story Arc
Tagsno overlap
SynthesisQualitativeRoot cause
AlignmentStakeholdersStrategyFacilitation
CommunicationStakeholdersDeliveryPlanning
CommunicationNarrativeStakeholdersFacilitation
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