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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowLowMediumHigh
Timedifferent
45–90 min15-45 min45-60 min1-4 Wochen
Participantsdifferent
3-101-32-81-6
Formatdifferent
WorkshopAsyncWorkshop + asyncAsync
Outputdifferent
Theme clusters, Insight statements, Opportunity areasADR File, Decision Log, RationaleAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summary
Tagsno overlap
SynthesisQualitativeRoot cause
ArchitectureRationaleDocumentationGovernance
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
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