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| Criterion |  UX Research Affinity Diagramming |  Growth A/B Testing |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 45–90 min | 1-4 Wochen | 1-5 Tage | 45-60 min |
Participantsdifferent | 3-10 | 1-6 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | SynthesisQualitativeRoot cause | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |