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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowLowLowMedium
Timedifferent
15-45 min30–60 min per interview45–90 min30-60 min je Interview
Participantsdifferent
1-31 participant per interview3-105-12 Interviews
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
ADR File, Decision Log, RationaleInterview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
DiscoveryInterviewsOpportunityCustomer
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