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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
LowMediumLowLow
Timedifferent
15-45 min30-60 min je Interview45–90 min30–60 min per interview
Participantsdifferent
1-35-12 Interviews3-101 participant per interview
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
ADR File, Decision Log, RationaleInterview Notes, Opportunity Themes, Customer QuotesTheme clusters, Insight statements, Opportunity areasInterview Notes, Themes, Insight Summary
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
DiscoveryInterviewsOpportunityCustomer
SynthesisQualitativeRoot cause
QualitativeResearchCustomerDiscovery
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