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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of an activity-role table with clear RACI assignments and one highlighted accountable role per activity.
Operations
RACI Matrix
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.With unclear responsibilities across several roles or areas, the method creates unambiguous accountability logic. It reduces friction because decision, execution, contribution, and information become separately visible.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowMediumLowMedium
Timedifferent
15-45 min2-4 h45-90 min1-3 h
Participantsdifferent
1-34-102-83-10
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
ADR File, Decision Log, RationaleJourney Map, Pain-point List, Opportunity BacklogRACI Matrix, Responsibility Map, Decision NotesCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
JourneyServiceService design
RolesResponsibilityGovernanceOperations
JourneyCustomerService designCanvas
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