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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
LowHighMediumHigh
Timedifferent
15-45 min1 Tag bis mehrere Wochen3-14 TageMehrere Wochen
Participantsdifferent
1-34-1050+2-6 researchers plus sample
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
ADR File, Decision Log, RationaleProblem Statement, Prototype, Test LearningsSurvey Results, Charts, Segment InsightsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
InnovationPrototypeResearch
QuantitativeResearchValidation
OutcomesInnovationResearchQuantitative
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