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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowLowHighLow
Timedifferent
15-45 min30-60 min1-4 Wochen1-5 Tage
Participantsdifferent
1-32-61-6Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
ADR File, Decision Log, RationaleCounter Metric List, Guardrail DefinitionsExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
MetricsMeasurementStrategyExperiments
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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