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Criterion
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowHighMedium
Timedifferent
15-45 min45-90 min1-4 Wochen45-60 min
Participantsdifferent
1-32-81-62-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
ADR File, Decision Log, RationaleAnsoff Matrix, Growth Options, Risk NotesExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
ArchitectureRationaleDocumentationGovernance
GrowthStrategyMarketPortfolio
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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