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Criterion
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitysame
LowLowLowLow
Timedifferent
30-60 min30–60 min per interview45–90 min30–60 min
Participantsdifferent
1-51 participant per interview3-104-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
ABC Classification, Focus Rules, Control ListInterview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
PrioritizationOperationsPortfolio
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
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