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Criterion
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30-60 minHalbtags-Workshop, dann iterativ1-2 h45-90 min
Participantsdifferent
1-53-122-82-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
ABC Classification, Focus Rules, Control ListHorizon map, Portfolio view, Initiatives per horizon, Resource planValue Proposition Canvas, Fit Gaps, HypothesesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
PrioritizationOperationsPortfolio
StrategyInnovationPortfolioForesight
ValueNeedsStrategy
GrowthStrategyMarketPortfolio
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