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Criterion
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Purposedifferent
With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.
Complexitydifferent
LowMediumHighMedium
Timedifferent
30-60 min1-3 TageMehrere Wochen1-2 Tage
Participantsdifferent
1-5Internes Team2-6 researchers plus sample10-50
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
ABC Classification, Focus Rules, Control ListPersona Profiles, Needs Summary, Scenario NotesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesKano Matrix, Feature Classes, Priority Themes
Tagsno overlap
PrioritizationOperationsPortfolio
ResearchCustomerSynthesis
OutcomesInnovationResearchQuantitative
SatisfactionPrioritizationCustomer
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