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Criterion
Paper illustration for ABC Analysis
Operations
ABC Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowLowMediumLow
Timedifferent
30-60 min45–90 min2-4 h30–60 min
Participantsdifferent
1-53-104-104-8
Formatdifferent
AsyncWorkshopWorkshopWorkshop
Outputdifferent
ABC Classification, Focus Rules, Control ListTheme clusters, Insight statements, Opportunity areasJourney Map, Pain-point List, Opportunity BacklogEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
PrioritizationOperationsPortfolio
SynthesisQualitativeRoot cause
JourneyServiceService design
SynthesisQualitativeWorkshop
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