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| Criterion |  Growth A/B Testing |  Business Strategy Value Chain Analysis |  Business Strategy Business Model Stress Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | High | High | High | Low |
Timedifferent | 1-4 Wochen | Half day | Half day | 45-90 min |
Participantsdifferent | 1-6 | 3-8 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Value Chain Map, Lever List | Stress Test Report, Action Plan per Scenario | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyBusiness modelDiagnosisAnalysis | StrategyBusiness modelRiskDiagnosis | GrowthStrategyMarketPortfolio |