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| Criterion |  Growth A/B Testing |  Innovation TRIZ |  Product Discovery Smoke Test |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | High | High | Low | High |
Timedifferent | 1-4 Wochen | 1-4 h | 1-5 Tage | 4-5 Tage |
Participantsdifferent | 1-6 | 2-8 | Nutzertraffic | 5-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Contradiction Statement, Inventive Principles, Solution Concepts | Interest Metrics, Conversion Signal, Learning Note | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | InnovationProblem solvingContradictionsCreativity | ValidationExperimentsDemandGrowth | Design sprintPrototypeValidationInnovation |