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| Criterion |  Growth A/B Testing |  Innovation TRIZ |  Innovation Contradiction Analysis |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | High | High | Medium | High |
Timedifferent | 1-4 Wochen | 1-4 h | 60-120 min | 4-5 Tage |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 5-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Contradiction Statement, Inventive Principles, Solution Concepts | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | InnovationProblem solvingContradictionsCreativity | ContradictionsInnovationProblem solving | Design sprintPrototypeValidationInnovation |