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| Criterion |  Growth A/B Testing |  Innovation TRIZ |  Product Discovery Assumption Mapping |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-4 h | 45-60 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-6 | 2-8 | 2-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Contradiction Statement, Inventive Principles, Solution Concepts | Assumption map, Test backlog, Risk ranking | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | InnovationProblem solvingContradictionsCreativity | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryAssumptions |