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| Criterion |  Growth A/B Testing |  UX Research Tree Testing |  UX Research Card Sorting |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-2 Tage | 20-45 min | 45-60 min |
Participantsdifferent | 1-6 | Based on research question | Based on research question | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Findability Metrics, Path Analysis, Revised IA | Content groups, Label set, IA hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | Information architectureNavigationFindability | Information architectureNavigationStructure | AssumptionsRiskExperimentsValidation |