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| Criterion |  Growth A/B Testing |  Business Strategy Three Horizons |  Product Discovery Riskiest Assumption Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | Halbtags-Workshop, dann iterativ | 1-2 Wochen pro Iteration | 45-90 min |
Participantsdifferent | 1-6 | 3-12 | 2-6 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Prioritized Assumption List, Test Plan, Results Report | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyInnovationPortfolioForesight | ExperimentsValidationDiscoveryAssumptions | GrowthStrategyMarketPortfolio |