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| Criterion |  Growth A/B Testing |  Innovation Starbursting |  Product Discovery Experiment Canvas |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | 30-60 min | 30-60 min | 30-60 min |
Participantsdifferent | 1-6 | 3-10 | 1-5 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Star-Shaped Question Map, Question List, Assumption List | Completed Experiment Canvas, Success Metric | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationWorkshopDiscovery | ExperimentsValidationDiscoveryHypothesis | BrainstormingIdeationCreativityWorkshopDivergence |