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| Criterion |  Growth A/B Testing |  Product Strategy SMART Goals |  Product Strategy OKRs |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | 1-4 Wochen | 15-30 min | 1-2 h Setup | 45-60 min |
Participantsdifferent | 1-6 | 1-8 | 2-20 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | AssumptionsRiskExperimentsValidation |