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| Criterion |  Growth A/B Testing |  Facilitation Six Thinking Hats |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a topic gets stuck too quickly in the same thinking mode, Six Thinking Hats deliberately separates the perspectives. This means facts, risks, creativity, and emotional signals get worked through one after another instead of mixed together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 45-90 min | 1-5 Tage | 45-60 min |
Participantsdifferent | 1-6 | 4-12 | Nutzertraffic | 2-8 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Perspective Notes, Decision Inputs, Action Items | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | FacilitationOptionsDecision | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |