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| Criterion |  Growth A/B Testing |  Facilitation Six Thinking Hats |  Facilitation Decision Jam |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a topic gets stuck too quickly in the same thinking mode, Six Thinking Hats deliberately separates the perspectives. This means facts, risks, creativity, and emotional signals get worked through one after another instead of mixed together. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 60-90 min | 1-5 Tage |
Participantsdifferent | 1-6 | 4-12 | 4-10 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Perspective Notes, Decision Inputs, Action Items | Problem Cluster, Prioritized Challenge, Experiment | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | FacilitationOptionsDecision | FacilitationDecisionProblem solvingWorkshop | ValidationExperimentsDemandGrowth |