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| Criterion |  Growth A/B Testing |  Facilitation Six Thinking Hats |  Facilitation Consensus Workshop |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a topic gets stuck too quickly in the same thinking mode, Six Thinking Hats deliberately separates the perspectives. This means facts, risks, creativity, and emotional signals get worked through one after another instead of mixed together. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 1-3 h | 1-5 Tage |
Participantsdifferent | 1-6 | 4-12 | 5-30 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Perspective Notes, Decision Inputs, Action Items | Consensus Clusters, Theme Titles, Priority Areas | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | FacilitationOptionsDecision | FacilitationConsensusWorkshopAlignment | ValidationExperimentsDemandGrowth |