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| Criterion |  Growth A/B Testing |  Innovation SCAMPER |  Innovation Crazy 8s |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | High | Low | Low | High |
Timedifferent | 1-4 Wochen | 30-60 min | 8-15 min | 4-5 Tage |
Participantsdifferent | 1-6 | 2-10 | 1-10 | 5-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | SCAMPER Idea List, Concept Shortlist, Variation Notes | Sketch Set, Idea Shortlist, Direction Options | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativityReframingInnovation | BrainstormingSketchingSpeedDivergenceDesign sprint | Design sprintPrototypeValidationInnovation |