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| Criterion |  Growth A/B Testing |  Product Discovery Riskiest Assumption Test |  Product Strategy KPI Tree |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-2 Wochen pro Iteration | 90-180 min initial, dann laufend | 45-60 min |
Participantsdifferent | 1-6 | 2-6 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Prioritized Assumption List, Test Plan, Results Report | KPI Tree, Owner List | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryAssumptions | MetricsStrategyAlignmentMeasurement | AssumptionsRiskExperimentsValidation |