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| Criterion |  Growth A/B Testing |  Decision Making Pre-Mortem |  Business Strategy Ansoff Matrix |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | 1-4 Wochen | 20–45 min | 45-90 min | 1-5 Tage |
Participantsdifferent | 1-6 | Small cross-functional group | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Risk list, Mitigation plan, Assumption log | Ansoff Matrix, Growth Options, Risk Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RiskDecisionFailurePlanning | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandGrowth |