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Criterion
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration for Dot Estimation.
Facilitation
Dot Estimation
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighLowLowMedium
Timedifferent
1-4 Wochen1 h bis mehrere Wochen5-20 min45-60 min
Participantsdifferent
1-61-83-202-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Experiment results, Decision log, Learning summaryPDCA Log, Experiment Plan, Learning Outcome, Standard ChangeEffort Heatmap, Risk Signals, Discussion TargetsAssumption map, Test backlog, Risk ranking
Tagsno overlap
ExperimentsGrowthAnalyticsValidation
Continuous improvementLeanExperiments
EstimationEffortRisk
AssumptionsRiskExperimentsValidation
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