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| Criterion |  Growth A/B Testing |  Product Strategy OKRs |  Product Strategy SMART Goals |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 1-2 h Setup | 15-30 min | 1-5 Tage |
Participantsdifferent | 1-6 | 2-20 | 1-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment | ValidationExperimentsDemandGrowth |