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| Criterion |  Growth A/B Testing |  Product Strategy Impact Mapping |  Growth Pirate Metrics AARRR |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 45-90 min | 1-2 h Setup, laufend | Wochen bis Monate je Goal |
Participantsdifferent | 1-6 | 3-8 | 2-8 | 3-10 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Impact Map, Outcome Hypotheses, Delivery Options | AARRR funnel, Metric baseline, Experiment backlog | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | OutcomesStrategyBehaviorPlanning | GrowthMetricsExperiments | RoadmapOutcomesPlanningExperiments |