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| Criterion |  Growth A/B Testing |  Product Strategy Impact Mapping |  Product Strategy OKRs |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 1-2 h Setup | 15-30 min |
Participantsdifferent | 1-6 | 3-8 | 2-20 | 1-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Impact Map, Outcome Hypotheses, Delivery Options | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | OutcomesStrategyBehaviorPlanning | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment |