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| Criterion |  Growth A/B Testing |  UX Research HEART Framework |  Business Strategy Ansoff Matrix |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 120 min initial, dann laufend | 45-90 min | 1-5 Tage |
Participantsdifferent | 1-6 | 3-6 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | HEART-GSM Table, Dashboard | Ansoff Matrix, Growth Options, Risk Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | MetricsUX researchMeasurementSatisfaction | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandGrowth |